Wednesday, October 21, 2009

Reputation Management

I'm doing some research on Reputation Management for a class I'm teaching.

Here are a bunch of links on the topic.

  • Reputation Management Tools | SethJenks.com
    I love the phrase he uses - Social Media Radar

  • Louis Halpern's View » Blog Archive » Reputation Management Book ...
    Great takeaway paragraph from the post ...
    How we find the information that is important to us has changed dramatically over the last ten years. We now live in a world where the internet and search engines dominate our business, personal and professional research. How we are seen by others can be enhanced or degraded in an instant and our personal brand, whether good or bad, can be now globally amplified.

  • Brands: keeping them thriving in a downturn | Paid Curiosity
    You don't have to be crazy to make it go viral...
    The hard part is devising an intelligent campaign that fits with the brand of your company. Viral marketing doesn’t have to be gimmicky videos, if you’re focussing on a core market, then your ‘viral agent’ need only be a message on your own website that is provocative or enticing enough to prompt visitors to pass the URL of that page on to others that would be interested. So whatever format your viral marketing takes, do make it as easy as possible for people to spread the word, such as ’share with a friend’ links.

  • THINKing » Smart Customers
    Don't forget this very important fact
    Your customers are smart, but as marketers, we often misconstrue what they are telling us.

  • Feed Blitz Blog » Blog Archive » Remove Rip Off Report Complaints ...
    This is the same technique I use for reputation management
    There is hope and there is a remedy to these pesky ripoff reports. Many companies like the one I work for offers the service of removing ripoff report complaints. The fact is it may be almost impossible to make ripoff report remove the complaint off of their website, however most people only find the complaint when they “Google” your company name. This is where an online reputation management company can help you. Since the most common way a person finds these complaints is by searching you name on google and other search engines, all that needs to be done is make sure they can’t find them!

  • Three strikes and you are out - Consumers drop retailers after ...
    Customer satisfaction and reputation management
    Three strikes and you are out – Dissatisfied Customers drop retailers after only 3 negative experiences.

    A study by IBM® Institute of Business Value of 30,000 US consumers in September and November 2008 revealed that, on average, consumers will drop allegiance to retailers after an average of 3.1 negative experiences. “Consumers from 18 to 24 years old have more patience – changing retailers after an 3.5 negative experiences. Consumers who are 65 and older aren’t as forgiving – changing after only 2.9 bad encounters.”

  • web design programs » Why Reputation Management Matters for Small ...
    A bad review can affect a small business even more than a big business
    Never has the opinion of the individual been as powerful as it is today. One negative blog post or product review can spread online in a flash and change the direction of a company. Reputation management isn’t just for big companies and brands —

  • Louis Halpern's View » Blog Archive » Don't Lose Your New Job

  • Facebook advertising: is this part of your social marketing ...

  • Article Marketing Made Simple | Paid Curiosity

  • THINKing » The Politics Of Web Traffic

  • Southard Communications » Stamford campers launch their handmade ...

  • SEO 101 | The Beginning SEO Podcast » Blog Archive » 10 SEO Tips ...

  • SEO 101 | The Beginning SEO Podcast » Blog Archive » Lee Odden ...

  • Pennsylvania: Hunt. Fish. Shoot. » Hearings on Sunday Hunting

  • SpittingCAML » Obfuscation for IP protection

  • What to Track to Be Amazingly Successful in Business CRM Posted By ...

  • THE SMALL BUSINESS BLOG » Blog Archive » Registering your business ...

  • trackback - Reputation Management SEO

  • Question of the day : Capitol Fax.com

  • » The latest in the world of blurbs…:Using Internet Reputation ...

  • Woman Honor Thyself » Blog Archive » Male or Female Boss?

  • Internet Reputation Management - Protect Your Good Name Online ...

  • Valuable Internet Information » E-Commerce Payment Gateway ...

  • Geoff Knue Agency » Blog Archive » A Matter of Trust

  • web design resources » Blog Archive » The Tools Between You and ...

  • Guru Annihilation » Blog Archive » Internet Reputation Management ...

  • Online Reputation Management Blogging Best Practices-Part1 ...

  • Shop and Save! » Blog Archive » How to Shop Online: Effective Tips ...

  • What You See is What You Get | Real Estate Magazine - Real Estate ...

  • Online Reputation Management Begins Offline | Internet Advertising ...

  • Sell Yourself First…Your Key To More Sales | Internet Advertising ...

  • brand management in changing media landscape

  • Social Marketing Journal Launches by Online Marketing Agency Brick ...

  • Online Reputation Monitoring worth £60 Million in 2008 - Ed Stivala

  • Churbuck.com » Try to detect it รข€¦

  • Churbuck.com » JetBlue is following me on Twitter …

  • Internet Marketing » Your business can benefit from Internet ...

  • food service cafe » Blog Archive » Online Reputation Management

  • Tartan Photography • The Tartan

  • SERVE BALTIMORE

  • list of video search engines » Blog Archive » You Just Saved Your ...

  • Better Off Jed » Blog Archive » Social Networking Overload

  • Internet Presence | Les Bain's Blog

  • Queens speech is a YouTube hit | ISM - Internet Search Metrics

  • Keeping Up with the Restaurant Critics | Daily Blender

  • The lost art of listening. | WalkerMedia

  • Summary in SEO | Search Marketing Sage

  • Search is Growing, But Not All Engines | Search Marketing Sage

  • Bloodthirsty Liberal » What Media Bias?

  • NCPRSA Luncheon to Explore Search Engine Optimization - Triangle ...

  • Wbi Direct » Blog Archive » Why Social Media Marketing Is an ...

  • Search Engine Optimization Tutorials, Techniques, Tricks and Tips ...

  • Juicy Links: July 28 - August 1 : Exclusive Concepts Blog

  • Apogee Search Marketing Blog » Blog Archive » Ingenio Adds ...

  • Massey Communications Enters the Blogosphere « Massey ...

  • Posts - Research Blogging

  • Super Conference Recap Special: FOSM, SMX London and Pubcon Las ...

  • Ad of the day #5: Telling lies in anti-bottle campaigns ...

  • Make a money with Ads | BloggWP

  • CFRA's Business @ Night - DELAYED - The Practical Leader

  • Those Dang Final Cut Pro Preferences... | Thoughts from Brad...

  • Is Wikipedia Corrupt? « biggsachte.com

  • Damaging a Competitor's Ranking is Possible « biggsachte.com

  • How to Get a Username for your Facebook Profile That You Want ...

  • learn-adsense.info » Blog Archive » Vizion Interactive Adds Search ...

  • Renegade Software Plucks $985, $5760 and even $42204 “Hidden Money ...

  • the on world of offline marketing « lv-lt-forum.org

  • Why You Need to Monitor Your Online Reputation | Freelance Folder

  • The Emerging Of Online Reputation Management | Best Articles Hub
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